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Helping banks to generate revenue

Have you noticed the amount of advertising at airports and subway stations? Next time, have a look at how often they are for financial institutions… Then, when you do, you will see that, more often than not, they feature a payment card. In fact, the CARD has become the embodiment of the relationship between issuer and cardholder. The use of payment cards is increasing as well as changing. While in the past it was mainly used for large payments, it is now increasingly used for low-value payments at parking, tolls, Internet shopping, etc.

Smart cards are at the heart of this success, thanks to the security brought by standards such as EMV. However, it is the services being developed around the card that are allowing banks to differentiate.

The combination of applications such as payment with reward programs has caught the attention of cardholders. Furthermore, the use of the banking card with a smart card reader, at home, to secure online transactions or Internet shopping, shows another driver for smart card deployment.

The card is also an ideal tool to target different market segments. Many financial institutions are adopting segmentation based on lifestyle, age and even gender of the cardholders. Gemplus understands this and has a wide offer of innovative card bodies and designs to suit consumers’ needs.

Gemplus listens to its customers and continuously strives to offer adapted solutions to their ever-changing needs, including:

  • Online authentication: our complete solution answers the problems caused by phenomena such as Phishing and Pharming.
  • Our new packaging offer helps banks and retailers to deliver cards in style.
  • Contactless payment: experiencing fast growth in the US and Asia, Gemplus offers a range of products and can help customers create new form factors.
  • Personalization services and solutions to offer customized services to your cardholders, including – but not limited to:
    • CardLikeMe, which lets the cardholder create the visual of their payment card with a picture of their choice

With unparalleled experience in smart card technology deployments and contactless programs, Gemplus is committed to provide innovative solutions for today and tomorrow.