Security, convenience and speed are the key benefits
of our solutions across a broad array of applications.
A secure card for every transaction
Gemplus is the partner of choice for major players in the Financial Services sector
(banks, credit card issuers, third party processors, retailers and pay TV operators),
as well as mass transit authorities and operators. As their business grows they increasingly
turn to applications and services enabled by secure cards.
Learn more about Gemplus’ solutions for
banking, retail or
mass transit sectors.
Fighting fraud and enhancing security
Card fraud is a major concern for issuers. To combat this threat while boosting security
and convenience for their customers, many markets are migrating to EMV, the industry
standard for debit and credit cards established by Europay, MasterCard ® and Visa.
As fraud is also increasing on the Internet, financial institutions- target of over 90%
of phishing attacks today - are now adopting solutions to further secure their online
services.
With security at the heart of its business, Gemplus offers a wide range of
solutions and
services enabled by smart cards to combat fraud in both the physical and virtual worlds.
Innovation boosts usage
In-depth market segmentation is gaining ground as card issuers seek innovative solutions to
attract new cardholders and increase card usage. At Gemplus, we are helping our clients to
stand out from the competition with a steady stream of
innovative card bodies (tactile cards,
perfumed cards, special visual effects, innovative shapes, etc.) and packaging options.
While such innovation enhances the perceived value of a card, activation rates rise when
the customer personally identifies with their card. Our CardLikeMeTM solution, for example,
lets end-users choose their own picture to be displayed on their payment card. In addition,
GemSense Instant Issuance let’s the issuer personalize the card immediately in the bank’s
branch or at the retailers’ point of sale.
Goodbye to cash?
Contactless cards are the wave of the future. Banks, retailers, mass transit authorities,
and governments the world over are considering various contactless technologies in order
to improve speed and efficiency at terminals while trimming maintenance costs.
Discover GemInstant our state-of-the-art contactless solution, which is fully
certified by MasterCard® and Visa and has been chosen by major card issuers in Americas,
Europe and Asia Pacific.
In the mass transit sector, SPTrans, the São Paulo public transport operator that
carries 6 million commuters daily, also confirmed its trust in Gemplus. To date we have
delivered more than 5 million
GemEasy cards for their ticketing system, and 16,000 buses
now accept these cards for faster, more efficient fare checking.
Prepaid gift cards, meanwhile, are increasingly popular in many countries around the
world. More than 650 million are issued annually in the USA alone. Gemplus now offers a
one-stop option, with card manufacturing, personalization services, packaging and shipment,
either to the card issuer or directly to the end-user.
New markets, new models
Looking beyond security and payments, smart cards now offer a huge range of additional
functions enabling brand differentiation and new sources of revenue. Banks migrating to
EMV, for example, are starting to use these cards for customer profiling and relationship
management. Other issuers are leveraging the technology to deploy next-generation services
such as
loyalty programs,
online authentication, e-banking and m-banking solutions.
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