In a mature and highly competitive market, retailers must find a way to build a loyal customer base, increase the frequency of their visits and grow their basket size.

Gemplus retail complete solutions, developed together with our extensive network of partners, enable retailers to better understand their customers, their spending habits and purchasing behaviors, improving Customer Relationship Management and increasing benefits.

Active in the retail market for several years, Gemplus delivers cards, personalization services and smart card interfaces for a wide range of applications such as

• Payment: private payment, fleet card, credit, e-purse
• Loyalty: cards associated to a scheme, e.g. instant rewards, cash back…
• Prepaid: gift cards, stored value, e-vouchers, private payments

Gemplus can also guide you in your choice of multi-application programs, which revolutionize traditional loyalty packages combined with payment, Internet access and much more.

Gemplus solutions, based on magnetic stripe, memory or microprocessor cards, are designed to give you maximum flexibility and value for your marketing program. Our wide experience in card manufacturing and latest designs can provide you with the ideal tool for differentiation from your competitors.

To download our Retail brochure 651Kb